The Confidence Queens Academy

Developing Sustainable Confidence by Transforming Prospects & mindsets


Are You Ready To Thrive?

You've been through a lot and your confidence has taken a few hits...

It’s been a long time coming and you don’t know how, but you know you are ready to CHOOSE YOU!

Now is your time! Inside this exclusive, powerful, and supportive community with like-minded women just like you, there is no better place to transform your life.

This is a safe space to learn the tools to develop sustainable self-confidence that will allow you to hit ReSet, ReDesign & ReNew on your life.

The Life You Deserve Is 1-Click Away...are you ready to claim it? 

Hit Play Below To Take a sneak peek inside

The CQ Academy Platform

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◦ more courage ◦ more confidence ◦ more clarity ◦ more control


Meet JJ

The Founder & Coach

Confidence & Mindset Coach

Career Strategist

Empowerment Speaker




Yes Queen,
I'm talking to YOU!

Let's see what's in your head...

I’m always being overlooked, taken advantage for taken for granted. I’m ready for it to stop but I don’t know how.

I’m at a crossroads in my life, it isn’t bad but it isn’t great. I’m just comfortable but it isn’t making me happy, I want more for myself.

I feel I don’t fit in anywhere. People say, ‘be yourself’, but what do you do if you think being yourself isn’t good enough?

The whole world is talking about authenticity and purpose, and I feel like I’m still figuring out who I am. I just want people to like me.

I’ve spent my whole life pleasing other people, I’ve no idea what I want for my own life and I’m afraid to change or set boundaries.

I’m fed up. I wake up to a life I don’t like and go to a job I don’t enjoy but I’m afraid to change it in case I fail somewhere else or regret it.

Let me guess, you didn't just read that, you felt it, right?
I get it, but, don't worry, because you're in the right place.

It's time for you to stop feeling like this

Life Satisfaction Level
SURVIVING Going Through The Motions


Life Satisfaction Level
THRIVING And In Love With Life

You know what?
It is TOTALLY possible!

I coach, train and mentor you, all the way through your transformation.

◦ more courage ◦ more clarity ◦ more confidence ◦ more courage ◦ more clarity ◦ more confidence ◦

It's Time To Hit RESET & REDESIGN your life

So, Who Am I?

Hi, I’m JJ, International Confidence & Mindset Coach, Feel the fear and do it anyway Certified Trainer, CEO of Ability Business Group, Founder of The Confidence Queens Academy, and Creator of The Sustainable Confidence Formula… Let me tell you a little bit about me. 
I’m a high-performing go-getter, with big dreams, just like you. But life happened, and I got caught up in a spiral of abusive relationships. I didn’t see it coming, and as a result, I lost my passion for life and for myself. I didn’t realise that I had lost control of my life, I began to constantly doubt myself, and I no longer trusted my own judgment or intuition. The only thing I was confident about was my job,  but I struggled with imposter syndrome and burnt myself out! My confidence vanished!

The thing is, self-confidence and self-belief, are determining factors of living a happy, joyous, and meaningful life. When I lost those things, I lost myself and felt broken. It took me years to rebuild my life to where it is now, but I did it by focusing on 4 Key Values that took me out of the dark fog and led me to where I am right now. I called it my 4-Step Value System, and with this framework in place, I focused on creating a formula for ‘Sustainable’ Self-Confidence, because I refused to lose confidence and belief in myself again.

The sad thing is, so many of us go through the same thing. We settle for less than we deserve, and live our lives just going through the motions. Giving so much but never feeling like we’re are enough. Sound like you?
I created The Confidence Queens Academy as a way to help as many women as possible to have access to a coach and a training platform where they can learn how to develop sustainable self-confidence using my 4-Step Value System, so they too can live intentional, and purpose-filled lives and learn the Sustainable Self-Confidence Formula so they don’t lose sight of their brilliance and beauty regardless of what life throws at them. It starts when we find the courage to ‘Choose Ourselves’, which creates a momentum of continual growth.

We decide every day, to be the best versions of ourselves so we can be CONFIDENT in our relationships, our careers, and our businesses.

We redesign our lives with more courage, confidence, and clarity 👑  

Are you in? 



My personal mission is to directly help 10,000 women to overcome the barriers and obstacles in their lives that prevent them from reaching and maximising their earning potential. I’m committed to helping 10,000 purpose-driven women to choose themselves as they maximise their impact and their income.

By doing this, not only are we being a positive contribution to the world with the impact we create, but the negative impact of the existing gender and ethnicity pay gaps are reduced and women, particular those of the global majority, are empowered and can command and control their own earning potential. My purpose is to help women to choose themselves and courageously step into their power so they can be the best, and most confident versions of themselves. To be proud of who they are and fairly compensated for what they do. Why? because we ALL deserve to live the lives we desire but also because representation is massive to me. When our younger generation sees us, I want them to know women, regardless of colour, ethnicity, orientation, or background, can do anything, be anything, and be successful!

My 4-Step Value System

People often think having confidence will trigger them to do something that they otherwise wouldn’t be able to do. Because of this, they delay taking action while they wait to feel more confident – but confidence is not a trigger.

My 4-Step Value System stops people from wasting time waiting for confidence and helps them to instead build momentum by taking action on the things they really want for them to thrive and win at life.

This is a breakdown of how it works:

COURAGE is the first step in the Value System because it is the trigger for almost everything. This module holds the courses and workshops that will help you to activate 20 seconds of courage and move out of your ‘stuckness’ to start momentum. The momentum creates the feeling of EMPOWERMENT. The courses in this module are the catalysts that will solidify who you are at your core and help you work out your ‘why’.  This leads you to the ACTION module. The courses here will help you to set actionable goals and habits that allow you to move forward and your momentum starts to gather speed as you are making boss moves and taking action. The final Module is GROWTH, because each time you move forward after taking action, Growth is exactly what you embark on and the courses here help you to harness that growth.


'Courage, Empowerment, Action, and Growth'.

These are four words on which I base my life, my philosophy, so to speak, and they are ‘Courage, Empowerment, Action, and Growth‘.

They feed into each other, so courage empowers you to take action, which is the starting point for growth. I believe all four of these things need to be present to create a confident life of success, meaning, and satisfaction -the life you deserve. These values fuel each of the coaching sessions and programmes I create.

Inside the modules holds The Secret Sauce, which outlines The Sustainable Self-Confidence Formula.
This is for members only😉


It takes courage to make a decision to 'CHOOSE' yourself and really get to grips with who you are at your core and to figure out what you want. It also takes courage to put boundaries in place that serve you in order for you to take the steps you need to live an inspired and confident life, with meaning. It All Starts Here.
The first module is COURAGE.


The power of community really kicks in when you have identified your boundaries and figured out who you are and who you want to be which means managing that negative self talk and self-doubt. You benefit from being around others who are on the same journey as you. Each day you walk in courage.
This module is EMPOWERMENT.


From the first two modules, you will have not only figured yourself out, but you will have ideas on what direction to take your life into. You are also fine tuning the art of stepping into your power. This module is where you realise that you have now developed the courage you need to bet on yourself. You know the time is now!
This module is ACTION.


This is where you begin to really see your transformation. You have taken the wheel and become the captain of your own ship and now you are no longer held back by fear or doubt. You are no longer living in the land of negative thinking. You have the tools, you have the community, you have the courage, You have the mindset and Finally, now You have The Confidence.
This module is GROWTH.

Additional Modules

Purpose Accelerator Business Mentoring Programme

This is where we focus on stepping out of survive mode and into THRIVE MODE. Complete the Business Mentoring Programme and you will be 1 of 10,000 women I've committed to directly work with to boost their confidence & their earning potential with the 4-Step Value System. This programme will help you create a vehicle to drive a new income steam into your home, or expand your existing one within 4 months. It's time to transform your life!

Money Mindset

This module will strengthen your relationship with money. This includes managing your personal finances, budgeting, investing wisely, digital currencies, and trading along with wealth affirmations and mantras. This module will help you to move from a mindset of lack, to one of abundance.
This module is Money Mindset.

Legendary Queens

At Legendary Queen status, you have a unique opportunity to give back. Use your learnings to mentor, train, or coach other Queens in the academy. Hone your skills by presenting or hosting workshops and training sessions so you continue to grow and be an affiliate of The CQ Academy.
This module is for the Legendary Queens.



Coaching & Training Sessions With JJ

Bi-weekly Coaching sessions to serve different time zones. Drop in for on the spot coaching or attend a pre-scheduled workshop

Weekly Journal Prompts
& Mantras

Weekly Journal Prompts to support new journaling habits. In alignment with the monthly theme, geared to help you develop confidnece

'GROWTH' Personal growth & Coaching BookClub

A weekly bookclub, aligned with a monthly theme. Read the book at your own pace, discuss and receive coaching on arising issues.


Because you deserve to celebrate yourself.

For each completed case study or submitted mindset development workbook completed, you earn points. 

And what do points mean, everybody?

“Points mean prizes”🥳

Earn discounts, 1:1 coaching sessions and so much more, just for taking the time to level up your mindset. 

You Can't Fake Mindset, And Mindset Is EVERYTHING!

Direct Coaching, Mentorship & Accountability

 👑   Direct Access to me for bi-weekly coaching, VIP Book Club with weekly Growth Support calls.

👑   Full Training Platform with each module filled with practical solution-based exercises, workbooks and tools which you can apply to your life, immediately.

👑   New training videos are added each month. Another great benefit is you can request specific training which will be sourced or created for you.

 👑   The thing that the Queens love the most is having direct access to me, a Certified coach who has only their best interests in mind.

When they have job interviews, annual reviews,  big decisions, or want my step-by-step formulas and help to set themselves up for coaching, freelance, and consulting success, they join me on the coaching calls and I show up with tailored support for them. 

💜   They know I’ve got their back, and I will have yours too!

If You Can Say 'YES' to any of the below,
The CQ Academy is for you...

Ready to learn how to choose yourself

You're an ambitious woman with dreams, and you're ready to set boundaries to maximise your impact, focus on your personal and professional development, on your own terms, to benefit yourself and your loved ones.

READY TO develop a growth mindset

You desire to live a life of purpose and contribution while experiencing alignment and self-awareness on a deeper level, to understand how to master your thoughts and create new sustainable habits that serve you so you can add more value to the world.

Ready to escape Your comfort zone

Your fears have kept you captive for so long, you've procrastinated on living in your purpose for fear of judgement, failure and rejection. But now, you're over it. You're ready to take action and kick fear in the butt!

Ready to embrace your purpose

You've drifted through life on autopilot, never making real decisions for yourself based on what YOU want. You most likely 'fell' into your career, or you're business is not giving you what you expected. It's time to switch gear.

If you want to do all of this with a supportive community, self-paced learning and a coach in your corner who is determined to help you redesign your life with more courage, more confidence & more clarity, you are in the right place.

The CQ Academy is like no other.

You can be...

An employee or student

Self employed, business owners, entrepreneurs

Single, married, with or without children

As long as you are ready to LevelUp
Your Mindset, Your Prospects & Your Confidence,
Then you belong here!

Start Your Journey to Sustainable Self-Confidence
in 3 Simple Steps



Confidence is a skill that you can learn, you just need to decide to 'choose yourself', for a change! Why? Because you're worth it.



Make a commitment to yourself, to focus on breaking the habits and limiting beliefs that have held you back and redesign your life.



The application of knowledge is POWER. What you think you know means nothing until you ACT. Let's do this, together!

What Do The Members Say...

Yes Queen, all this goodness for less than a Starbucks coffee a day...

and there's a money-back guarantee!

This is your chance to rewrite your story and overpower that negative self-talk. We focus on mindset and confidence through training and ongoing coaching.

This is what you get when you join:

Hold your horses! You can’t pay yet, The CQ Academy Doors ARE closed. You missed it!

But don’t miss the next opportunity. Get yourself on the waitlist.

Quick, get on the waitlist so you don't miss out again!

Enter your details below and be notified personally when The Confidence Queens Academy is open. And get an invitation to our next launch event 🥳

For FastTrack VIP Requests, email to see if there is availability and get an update on the waitlist.

Can't Decide? Let me help...

These plans were made with YOU in mind.
Here's why...

The Silver Plan

Not everyone is positioned to hire a personal life coach right now, I got you! It's not an investment that everyone can make whenever they want to.

To be honest, it took me a while to figure out the mindset of investing in myself before I did it. I was used to investing in handbags and shoes... (just being honest), but personal growth, not so much! So I wanted to take it slow at first. It paid off because, well, then decided to become a coach myself.

So, when creating this Academy, it just made sense for me to make sure there was an opportunity for other women who, like me, want to take it slow and ease themself in and whenever you decide it's the right time for you, you can upgrade.

If this sounds right for you, then you can take it month by month and if you decide you are ready to upgrade, you an do that too!

The VIP Plan

By special request, I have created an offer for those of you looking for a more personalised and focused support. You will benefit from the bi-weekly sessions where you can ask your questions on things that arise from your 1:1 coaching. Yes, the VIP package includes 8 x 1:1 Coaching sessions focused on your needs for 'fast tracked and focused' transformation. There is only space for 6 Fast track VIP's at any one time. The rest go to a waitlist and get first 'dibs' when the 1:1 programmes reopen

You asked, and I listened!
👑 Your VIP Plan gives you everything included in the Gold Plan, plus, 1:1 coaching, discount on all of my additional coaching services and events, personal invitations to each of my events which includes a whopping 30% discount on the CQA Annual retreat which begins in 2023... Did I mention it was international?🛩 🧳
And... for the icing on the cake, I have a special gift for you which offers you an exciting new life experience. The type of gift, to celebrate your transformation.

Yes, these 8 coaching sessions will FAST TRACK the transformation to your life 🙌🏾 🙌🏽 🙌🏻

The Gold Plan

For those who have made a commitment to themselves and are ready to invest 12 months to totally transform their lives, then this Annual Gold plan is for you. And to honour you for this commitment, I've included some absolute life-changers:

👑  Full access to ALL the MasterClasses, and I mostly do at least one a month! Plus, all of the Guest expert content and resources. MasterClass Corner will help you to overcome any limiting beliefs or hindrances to your progression and help you bring more clarity to your roadmap.
👑  The Purpose Accelerator Programme. A focused business mentoring programme to help you create a vehicle that will bring you an additional income stream within four months, starting from scratch. With access to accountability hubs giving you weekly touchpoints to keep momentum and help you to make sure things get done. Also supported with a host of video training to support your business journey and address obstacles that you have or may face. Perfect for putting the breaks on procrastination and staying aligned with your PURPOSE!

I'm committed to ensure your success and happiness!

The CQA Risk Free Guarantee

Everything that is taught in the Confidence Queens Academy has been tried and tested, not only by me but many others. I’ve spent many years researching so you don’t have to. Not only that, but I’m giving you the precise formulas which are responsible for the many successes in my life. This is why I am confident enough to offer a 7-day money-back guarantee. Joining the CQ Academy is risk-free to allow you to live the life you dream of and have the support you need to do it. We’re breaking these barriers, together Queens!

Quick, get on the waitlist so you don't miss out again!

Enter your details below and be notified personally when The Confidence Queens Academy is open. And get an invitation to our next launch event 🥳

Here's what I know for sure, you've already started your journey and it led you right here.

Queen, It's Time To Choose Yourself!

So now, it’s your move! 

I know, you can do it on your own. Of course, you can, but how is that ‘really’ going if you are here?

One thing I can say for sure is that it’s a lot more fruitful and quicker, when you have someone in your corner, helping you, holding you accountable and sharing their techniques and tools that transformed their life.

And, let me ask you one thing, when was the last time you prioritised you, the last time you ‘chose yourself’? If you are anything like me, you’ve waited so long for someone to see you, to choose you, and now, you’re almost running on empty. 

You deserve to invest in yourself, it’s time for you to choose yourself! 

Because, Queen, you deserve to be chosen.

Want a quick reminder?
Let's go...Here's what's you'll get...

The Purpose Accelerator Business Mentoring Programme

Access To The CQA Annual BREAK⚡️THROUGH MasterMind Event

Bi-weekly 'Office Hours'. Coaching & Mentoring, tailored to your needs

Access to GROWTH, the personal development bookclub, with coaching

Solution based training courses to get you 'unstuck' and taking action

Workbooks to accompany the training and support you at a deeper level

New training and courses every single month, you can even request topics

Case Studies and mini tasks that will support your growth

Access to exclusive content vault of courses, masterclasses & resources

Access to exclusive guest expert, masterclasses & resources

Huge discounts to JJ's 1:1 Programmes & Services, outside of The Academy

Access to VIP Facebook & Discord Community

Join an Accountability Hub, get weekly support and form new friendships

The list is getting too long so let's leave it here, but you get all of this - and more, with the Gold Package for just, $744, right now.

Or you can LevelUp fast and grab the FastTrack VIP package which includes all of the above, plus at just $347 monthly:

1:1 The Purpose Accelerator Business Mentoring Programme

Access to 1:1 Coaching with me, JJ - 8 Tailored and Focused Sessions

1 Extra Powerhour Call - Smash limiting beliefs & focus on transformation

You Got Question? I got Answers
Here are The FAQ's

I love the idea of a community feel, I think it is important for us to support each other, however, being introverted myself, I know how challenging public engagement can be, especially for those with social anxiety. This is a totally inclusive platform, which means, however you prefer to engage, it will work. Some members are looking for a community as a support network whereas others are just keen to benefit from the learning platform and courses and may not attend social activities, either is totally fine. I  created this platform to allow people to make use of the trainings as self study. You do not need to interact if this is what you prefer. Whatever is easier for you to do, you can do that. You can interact as much or as little as you need.

Not at all. This is why we have two modes of communication. If you do not want to use facebook, you can use Discord. It is a platform where you can communicate with us all, even with me, and a Facebook account is not required. The calls will be on zoom and the video will be uploaded as a private video to our Youtube platform. You have options Queen, I believe in choice!

All sessions will be held on Zoom unless otherwise discussed and agreed in The Academy.  They are held twice a month on the second and fourth Wednesday of each month. However, I tend to jump on to the Facebook group and do short videos to share information and also if a member asks a question I might answer or offer help by doing a Facebook or Instagram Live. Now, if you know me or have attended one of my sessions or events, you know, I bring the energy and the humour but I also bring the transformative knowledge. My sessions are lively, fun and a great opportunity to learn. I also learn so much from my members! 

This depends, if you have a pay monthly account, your access will be available as long as your membership is active. If you have an annual membership, you will have access for 12 months. As you would expect, once you leave the membership, you lose access to the wealth of knowledge and content on platform.

Well, all of the Queens here have busy lives so the training videos are not too long or comprehensive and the best part is, you can work at your own pace. 

There are also bite size trainings which means you can start and complete a training within 20-30 minutes and still have a high level of value. My recommendation would be to visit the platform on a weekly basis and spend at least 20 minutes a week on either learning, checking out the events or benefiting from the weekly blog.

Queen, what I can assure you of is, when you want to change your life, you do what is necessary to do so. This means,  showing up for yourself, doing the work, and reconising the habits you need to change, drop and introduce. Taking full advantage of this membership will definitely change your life and by embracing the Four Step Formula and putting each phase into action, yes, your will develop confidence. I’m in the Life Transformation business. You can just ask my clients about that. Queen, you are in safe hands, I fix crowns for a living, not just for fun! 

The aim of this membership is to create sustainable confidence, develop a growth mindset, and experience prosperous prospects. When you feel you have achieved this and no longer require support then the decision is yours. I recommend staying in the membership for a minimum of 12 months to allow yourself adequate time to complete the full 12 monthly themes which make up the Four Step Formula. This is how you fully develop and embed the new habits and learnings into your life to facilitate a sustainable, positive and ongoing impact.

Got more Questions? Email them to me at

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