The Confidence Queens Academy

Courage Confidence You

Transform, Transcend, THRIVE: Redefining Life with Confidence. 

A Community for Women 40+ Actively and Intentionally Focused on Their Personal & Spiritual Growth

Imagine a community of powerful women where you have all the support, tools and coaching you need to unleash your inner Queen, embrace your worthiness and design a life with courage and confidence, that aligns with your true purpose.
Welcome To...

I'm happy you made it!

The Confidence Queens Academy is the premier destination for ambitious, women over 40 who are ready to step into their true power, choose themselves unapologetically, and cultivate sustainable self-confidence that radiates in every aspect of their lives.

Hear what the Queens have to say...

Your true empowerment begins when you CHOOSE YOURSELF! 

When you cultivate the courage to break free from past negative experiences, societal expectations, you can create a life that aligns with your ultimate desires

Choosing Yourself helps you step into your confidence and THRIVE!

It's time for you to stop feeling like this

Life Satisfaction Level
SURVIVING Going Through The Motions 60%

And start feeling like this

Life Satisfaction Level
THRIVING And In Love With Life 100%

Hear what the Queens have to say...

Hear from Queen Chereen as she shares her experience after spending three months in the Academy to focus on herself & her business

Surviving, isn't enough.

You're ready to THRIVE.
And, you deserve to!

You're going to LOVE The CQA Benefits:

As a member of The Confidence Queens Academy, you will experience a transformative journey that includes:

The Purpose Accelerator Programme provides unparalleled business mentorship and expert-led masterclasses that equip you with the skills and knowledge to create an additional income in a way that totally aligns with your purpose and character. 

*Worth £2000 – FREE inside the Academy.

The Framework that will transform your life! Working your way through this framework will unlock the secrets to choosing yourself first, embracing your worthiness, and creating a life that aligns with your values and desires. This proven framework will guide you step-by-step towards reclaiming your power and designing the life you truly deserve with the tools you need to maintain and sustain your new purpose-filled life.

Work at your own pace as we deep dive into our valuable resources and courses from the CQA Vault, with a fresh perspective. It’s a unique opportunity to reflect on our insightful blogs, trainings and masterclasses, engage in thoughtful and often vulnerable discussions that bring new insights and self-healing, and uncover new layers of understanding that will support us throughout the year.

The LIVE MasterClass & Life Coaching Sessions delivered by JJ, the founder, a certified life, career and confidence coach and international business mentor. These sessions will provide personalised support, and strategies to overcome obstacles and achieve your most audacious goals. These sessions are where we deep dive into areas such as career, personal growth, business success,  decision-making, self-forgiveness, self-sabotage, overcoming fear, imposter syndrome, the works. We cover key topics that create transformational change in everyday life. Engage in immersive workshops and activities that push you out of your comfort zone, expand your horizons, and unlock hidden potential.

Immerse yourself in dynamic masterclasses and interactive workshops, led by industry experts, therapists, healers, coaches and more. Benefit from the wisdom of experts who will guide you on your journey, helping you overcome obstacles and achieve your goals. You’ll gain practical strategies and insights to elevate your confidence, career, and business. These renowned experts sessions are designed to enhance your confidence, supercharge your career, and propel your business to new heights.

Unlock a treasure trove of bite-sized trainings covering a wide range of topics, from personal development to business strategies, all designed to empower you at your own pace. The courses come with worksheets and workbooks. Some of the courses and topics inside are: How to say no in the workplace, Creating a Winning CV, Decision making course, Imposter syndrome course, Self forgiveness, Self-acceptance, How to process emotions, overcoming victim mindset, Navigating fear…. and so much more!

GROWTH is the Weekly Personal Growth and Self-Healing Bookclub where we dive deep into thought-provoking books that will expand your perspective and ignite powerful personal transformations. The most powerful and transformational book club you will find where we tackle one book per month and focusing on impact and transformation. There is in-session coaching and exercises as well as having deep and meaningful conversations where we share our experiences and learnings from a place of vulnerability, courage and strength. This is where a lot of healing and growth takes place each week.

◦ more courage ◦ more clarity ◦ more confidence ◦ more courage ◦ more clarity ◦ more confidence ◦

Ready to introduce an additional income into your home that aligns with your passion and purpose?


The Purpose Accelerator
Business Mentoring Programme

Available to All Members of The Academy

Lakayann registered her coaching business in 4 months of starting The Purpose Accelerator Business Mentoring Course inside of The Academy...

Want To Take Sneak Peek Behind The Doors of
The Academy?

Play Video

The Academy Training Vault
60+ MinI-Courses & MasterClasses

Hear what the Queens have to say...

Meet JJ

The Founder & Coach

I'm in the business of helping people to thrive. If that's what you want, then you're in the right place.

Certified Life & Confidence Coach

Certified Career Development Coach

Business Revenue Consultant & Mentor

CEO, Consultant & Founder

So, Who Am I?

Hi, I’m JJ, Founder of The Confidence Queens Academy, and Creator of The Sustainable Self-Confidence Framework. I’m an International Certified and Accredited Life, Confidence & Career Coach and Business Revenue Consultant.

At the age of 35 I was in a place where I had gone through enough trauma, pain, disappointment and burnout, to last two lifetimes.

After going through emotional and physical abuse, and working so many hours I burnt out and was trapped in an impossible, violent and volatile situation. I went to a very dark place.I reached a point where I felt I had nothing to live for. Nothing big enough to keep me alive.

I was isolated and hurt but then, I came to a realisation that sparked a series of self-coaching and reflective questions that saved my life.

I asked myself the question… Why doesn’t anyone choose me, or love me for who I am? It cut me to my core. But that led me to ask myself, “Why should anyone choose me when I’ve never even chosen myself?” 
I made a decision that day to choose myself, everyday, and always. 
This led me to a place in my life where I was able to totally transform my life with some very simple but powerful steps and mindset shifts which later led me to my purpose. Then, I started THRIVING!
And here I am today having worked with many women who have successfully transformed their lives, moving from a place of surviving, to a place of THRIVING, using the frameworks, tools and techniques that I have created as well as those I have learned through my certified and accredited multi-disciplinary coach training. The decision to choose yourself can feel daunting; you might even feel guilty at first, but when you have a full understanding of what it means to truly choose yourself, know that you don’t have to do it alone. I’m right here. One thing I know for sure is if you want to increase your time, your finances and your impact, then choosing yourself is essential.  The CQ Academy will be with you each step!

Ready To Join Us?

Gold Plan
Our 'Annual' Option (2 Months Free & Bonus MasterClasses)
2 Months Free - Saving of £150
Purpose Accelerator Business Mentoring Course
Monthly Life Coach Lounge
'GROWTH' - The Self-Healing & Development BookClub with Coaching
24/7 Access To VIP Facebook Group & Discord Channel
60+ Exclusive Members Only Life Coaching MasterClasses & Courses
➕ 1 x BreakThrough Coaching Session with JJ (Business, Career or Life Coaching) Per Quarter
⭐️12 Month Minimum Commitment⭐️ (Upgrade Options)
Silver Plan
£75 a month
⭐️ 3 Month Minimum Commitment
Purpose Accelerator Business Mentoring Course
Monthly Life Coach Lounge
'GROWTH' - The Self-Healing & Development BookClub with Coaching
24/7 Access To VIP Facebook Group & Discord Channel
60+ Exclusive Members Only Life Coaching MasterClasses & Courses
➕ 30 Min Boost 1:1 Session
⭐️3 Month Minimum Commitment⭐️ (Upgrade Options)
Starter Plan
£19 a month
⭐️ 3 Month Minimum Commitment
24/7 Access To VIP Facebook Group & Discord Channel
60+ Exclusive Members Only Life Coaching MasterClasses & Courses
Accountability Hub
⭐️3 Month Minimum Commitment⭐️ (Upgrade Options)

The CQA Risk Free Guarantee

Everything that is taught in the Confidence Queens Academy has been tried and tested, not only by me but many others. I’ve spent many years researching so you don’t have to. Not only that, but I’m giving you the precise formulas which are responsible for the many successes in my life. This is why I am confident enough to offer a 7-day money-back guarantee. Joining the CQ Academy is risk-free to allow you to live the life you dream of and have the support you need to do it. We’re breaking these barriers, together Queen!

You Got Question? I got Answers
Here are The FAQ's

I love the idea of a community feel, I think it is important for us to support each other, however, being introverted myself, I know how challenging public engagement can be, especially for those with social anxiety. This is a totally inclusive platform, which means, however you prefer to engage, it will work. Some members are looking for a community as a support network whereas others are just keen to benefit from the learning platform and courses and may not attend social activities, either is totally fine. I  created this platform to allow people to make use of the trainings as self study. You do not need to interact if this is what you prefer. Whatever is easier for you to do, you can do that. You can interact as much or as little as you need. This is where you can show up and be you, no judgement here! 

Not at all. This is why we have two modes of communication. If you do not want to use facebook, you can use Discord. It is a platform where you can communicate with us all, even with me, and a Facebook account is not required. The calls will be on zoom and the video will be uploaded as a private video to our training platform. You have options Queen, I believe in choice!

All sessions will be held on Zoom unless otherwise discussed and agreed in The Academy.  They are held twice a month on the second and fourth Wednesday of each month. However, I tend to jump on to the Facebook group and do short videos to share information and also if a member asks a question I might answer or offer help by doing a Facebook or Instagram Live. Now, if you know me or have attended one of my sessions or events, you know, I bring the energy and the humour but I also bring the transformative knowledge. My sessions are lively, fun and a great opportunity to learn. I also learn so much from my members! 

This depends, if you have a pay monthly account, your access will be available as long as your membership is active but in the minimum, it will be 6 months as there is a 6 month commitment on pay monthly plans and 12 month commitment on the annual or VIP plans. If you have an annual membership, you will have access for 12 months. As you would expect, once you leave the membership, you lose access to the wealth of knowledge and content on platform.

Well, all of the Queens here have busy lives so the training videos are not too long or comprehensive and the best part is, you can work at your own pace. 

There are also bite size trainings which means you can start and complete a training within 20-30 minutes and still have a high level of value. My recommendation would be to visit the platform on a weekly basis and spend at least 20 minutes a week on either learning, checking out the events or benefiting from the weekly blog.

Queen, what I can assure you of is, when you want to change your life, you do what is necessary to do so. This means,  showing up for yourself, doing the work, and reconising the habits you need to change, drop and introduce. Taking full advantage of this membership will definitely change your life and by embracing the Four Step Formula and putting each phase into action, yes, your will develop confidence. I’m in the Life Transformation business. You can just ask my clients about that. Queen, you are in safe hands, I fix crowns for a living, not just for fun! 

The aim of this membership is to create sustainable confidence, develop a growth mindset, and experience prosperous prospects. When you feel you have achieved this and no longer require support then the decision is yours. I recommend staying in the membership for a minimum of 12 months to allow yourself adequate time to complete the full 12 monthly themes which make up the Four Step Formula. This is how you fully develop and embed the new habits and learnings into your life to facilitate a sustainable, positive and ongoing impact.

Got more Questions? Email them to me at

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