The CQA Home - The Confidence Queens Academy

Choose Courage
Choose Confidence
Choose You!

Imagine a community of powerful women where you have all the support, tools and coaching you need to unleash your inner Queen, embrace your worthiness and design a life with courage and confidence, that aligns with your true purpose.
Welcome To...

The Confidence Queens Academy

I'm happy you made it!

The Confidence Queens Academy is the premier destination for ambitious, women over 30 who are ready to step into their true power, choose themselves unapologetically, and cultivate sustainable self-confidence that radiates in every aspect of their lives.

Hear what the Queens have to say...

I’ve been lucky enough to not only benefit from The CQ Academy Training, but also from 1:1 coaching with JJ. She’s an absolutely fantastic coach, incredibly thoughtful, insightful, and encouraging. The trainings she posts are for me practical and easy to implement, which means that I’ve been able to put into action concepts which have had a very positive impact on my life, including my relationship with my partner. JJ has helped me become a more confident individual, become more attentive to myself, and overcome a fear of expressing myself which was impacting my personal as well as professional life for years.

Maysoon AfyouniSenior Associate

Working with JJ inside The Confidence Queens Academy has given me back the hope I lost long ago after years of emotional, physical, mental, and sexual trauma left me numb, lost and completely negative towards myself. Even though I was taking the right steps to create a solid educational background to give myself and my children a better life, I was losing myself. I couldn’t see my potential, my worth, my value not only to myself but to others. I’ve had many years of therapy and though the therapy has helped me immensely, nothing compares to what JJ has given me with this community. She has never let me give up on myself. My negative comments have always been met with empathy and a roadmap, or solution to a way back to myself. She is my greatest mentor and I hope to have her in my life, always.

Twila ElderBusiness Operations Manager

The world has changed these last few years...

But surviving, isn't enough.
You want more than just to survive.
And, you deserve to!

You’re ready to enhance your experience of life. You know you are capable of more, but it’s like you don’t quite know how to unlock the version of yourself that you’ve been dreaming about.

There is so much fear, doubt and negative self-talk swirling around in your head, and it’s holding you back. You’re fed up with feeling stuck and seeing everyone’s highlight reel playing out in front of your eyes. You want to know when it will be your turn. When you will have the highlight reel. When you will embody empowerment and transformation. You’re ready for it.

The good news is, there IS more to life!

Your true empowerment begins with the radical act of choosing yourself.

Only then will you cultivate the courage to break free from societal expectations, unleash your authentic brilliance, and create a life that sets your soul on fire.

Choosing Yourself unlocks the courage you need to step into your confidence and THRIVE!

With the Confidence Queens Academy,
You will stop feeling like this

Life Satisfaction Level

SURVIVING Going Through The Motions 60%

And start feeling like this

Life Satisfaction Level

THRIVING And In Love With Life 100%

Kickstarting your journey to self-acceptance and focusing on self-love, self-belief and self-trust
Waking up smiling, in love with your life, and increase your potential, your joy and your confidence
Setting healthy boundaries that allow you the space to walk courageously and confidently in your purpose
Leveling up in your career, reposition yourself for a promotion, pay rise or transition towards your dream job!
Developing sustainable self-confidence to enjoy a the feeling of alignment with more time and financial freedom
Making courageous decisions about your life and taking bold steps to increase your impact, protect your peace and increase your joy

Transform Your Career,
Your Business and your LIFE!

Welcome to the Confidence Queens Academy, the self-healing and self-growth community which combines personal and professional develop to enable you to enjoy an authentically aligned lifestyle. As a member of The Academy, you can tap into an extensive content library where you will find over 60 mini-courses, masterclasses and trainings all created to support your journey to courageously and confidently THRIVE!

There are mini video trainings, step by step guides, workbooks and resources that will help you unlock self-confidence and boost your potential. The on-demand content is easy to digest and fit into your busy life, and the resources are also supported by life coaching, career coaching and includes access to a business mentoring course.

The Academy is the go-to place to expand your experience of life and help you co-create a life you can totally fall in love with as well help you identify and step into your soul’s purpose.

60+ Mini-Courses, MasterClasses & Workbooks, with LIVE Coaching and GROWTH, the most powerful BookClub you will encounter!

You're going to LOVE The CQA Benefits:

As a member of The Confidence Queens Academy, you will experience a transformative journey that includes:

The Purpose Accelerator Business Mentoring Course

The Purpose Accelerator programme provides unparalleled business mentorship and expert-led masterclasses that equip you with the skills and knowledge to kickstart your journey as an entrepreneurial leader.

The course included in The Academy has helped members of the community to create an additional income by learning the foundations of business and apply them to boost the success of their own business, while others have started new businesses from scratch, to increase their fees. Others have transitioned into consulting and generating revenue from digital products that has helped them in critical times in away that totally aligns with their purpose and character. The Purpose Accelerator Course will help you to learn how to create an additional revenue stream by monestise one of your skills, passions and aligning your purpose. This is useful if you want to start charging for your knowledge e.g. consulting, freelance, coaching, mentoring, and also useful for those who have a product based business.

The 'Sustainable Self-Confidence' Framework

The Framework that will transform your life! Working your way through this framework will unlock the secrets to choosing yourself first, embracing your worthiness, and creating a life that aligns with your values and desires. This proven framework will guide you step-by-step towards reclaiming your power and designing the life you truly deserve with the tools you need to maintain and sustain your new purpose-filled life.

I Choose Me Transformation Coaching Programme

A signature life coaching programme that will totally transform your life. By the end of the programme, you will have:

…And more

Life Coach Lounge

On a monthly basis, you can drop into the virtual lounge for coffee, coworking or to chat with JJ, and smash through limiting beliefs, restrictive or negative mindsets and transition into a place of personal growth. This is where you benefit from being able to receive life coaching support, ask questions and gain clarity in a empowering and safe space.

Monthly LIVE MasterClasses & Coaching Sessions

The LIVE MasterClass & Life Coaching Sessions delivered by JJ, the founder, a certified life, career and confidence coach and international business mentor. These sessions will provide personalised support, and strategies to overcome obstacles and achieve your most audacious goals. These sessions are where we deep dive into areas such as career, personal growth, business success, decision-making, self-forgiveness, self-sabotage, overcoming fear, imposter syndrome, the works. We cover key topics that create transformational change in everyday life. Engage in immersive workshops and activities that push you out of your comfort zone, expand your horizons, and unlock hidden potential.

Quarterly Guest Expert Sessions

Immerse yourself in dynamic masterclasses and group programs, masterclasses and interactive workshops, led by industry experts, therapists, healers, coaches and more. Benefit from the wisdom of experts who will guide you on your journey, helping you overcome obstacles and achieve your goals. You’ll gain practical strategies and insights to elevate your confidence, career, and business. These renowned experts sessions are designed to enhance your confidence, supercharge your career, and propel your business to new heights.

Academy 'On-Demand' Training Vault with 60+ Mini-Trainings

Unlock a treasure trove of bite-sized trainings covering a wide range of topics, from personal development to business strategies, all designed to empower you at your own pace. The courses come with worksheets and workbooks. Some of the courses and topics inside are: How to say no in the workplace, Creating a Winning CV, Decision making course, Imposter syndrome course, Self forgiveness, Self-acceptance, How to process emotions, overcoming victim mindset, Navigating fear…. and so much more!

GROWTH: The Self-Healing & Development BookClub

GROWTH is the Weekly Personal Growth and Self-Healing Bookclub where we dive deep into thought-provoking books that will expand your perspective and ignite powerful personal transformations. The most powerful and transformational book club you will find where we tackle one book per month and focusing on impact and transformation. There is in-session coaching and exercises as well as having deep and meaningful conversations where we share our experiences and learnings from a place of vulnerability, courage and strength. This is where a lot of healing and growth takes place each week.

The CQ Academy is for you if you are...

Ready to choose yourself

You're an ambitious, driven, professional woman over 30, seeking more purpose, fulfillment, and personal growth. You're ready to prioritise your own well-being, self-empowerment, and transformational journey, setting boundaries to maximise your impact and create a life you love, that gives you more financial and time freedom.

Ready to develop a growth mindset

You desire to understand how to master your thoughts and create new sustainable habits that serve you. You have a desire to help people and add more value to the world. You're seeking an empowering community of like-minded women who will uplift and support you on your path to greatness.

Ready to escape your comfort zone

You're determined to break free from societal expectations and live life on your own terms Your fears have kept you captive for so long, you've procrastinated on living in your purpose for fear of judgement, failure and rejection. But now, you're over it. You're ready to take action and kick fear in the butt!

Ready to embrace your purpose

You've drifted through life on autopilot, never making real decisions for yourself based on what YOU WANT. You most likely 'fell' into your career, or your business is not giving you what you expected. It's time to switch gear. You're ready to unleash your inner queen, embrace your worthiness, and design a life that aligns with your true passions and purpose.

◦ more courage ◦ more clarity ◦ more confidence ◦ more courage ◦ more clarity ◦ more confidence ◦

Ready to introduce an additional income into your home that aligns with your passion and purpose?

Introducing...

The Purpose Accelerator
Business Mentoring Programme

Available to All Members of The Academy

This could be you!

Hear From One Of Our Members

Purpose Accelerator Business Mentoring Course

This is where we focus on stepping out of survive mode and into THRIVE MODE. Complete the Business Mentoring Programme and you will be 1 of 10,000 women I've committed to directly work with to boost their confidence & their earning potential with the 4-Step Value System. This programme will help you create a vehicle to drive a new income steam into your home, or expand your existing one. Transform your life by increasing your impact and your income.
It's time to Accelerate Your Purpose with The Purpose Accelerator Business Mentoring Programme, LET'S GO!

Hear From Lakayann

Registered her coaching business in 4 months of starting The Purpose Accelerator Business Mentoring Course inside of The Academy...

A dream is just a dream if you don't make a plan and act on it. The CQ is not just a place for like minded women to gather, it is a place where you are encouraged to make a plan, allowing JJ to help you figure out which steps to take to make it come true. The Business Mentoring has exceeded my expectations, it is an intense, emotional, challenging course that surprisingly, not only makes you look internally, it provides you an opportunity to grow. The Bi-Weekly LIVE sessions were powerful, not because of the information provided but JJ has a unique way of connecting with each member on the team, providing time to cater to each person's needs. Personally, I looked forward to the 1:2:1 sessions, this was an opportunity for JJ to give support and guide you in the right direction. These sessions allowed me the opportunity to witness JJ's tenacity first hand, she is determined to help you persevere, that her confidence becomes contagious as she stretches you out of your comfort zone and into your courage zone! From the workbooks to the prerecorded videos, you can receive support and information as you navigate thru each syllabus. If you are looking for accountability, are ready to take action and are looking for a coach who cares, don't just consider JJ, contact her immediately so you can work on your dreams becoming a reality!!

LaKayann OuterbridgeTransformation Mindset Coach, Innerbridge Solutions

Imagine The Confidence That Comes From...

Embracing Your Uniqueness, making empowered decisions, and fearlessly pursuing your dreams.

Play Video

The Four Step Value System

'Courage, Empowerment, Action, and Growth'.

These are four words on which I base my life, my philosophy, so to speak, and they are ‘Courage, Empowerment, Action, and Growth‘.

They feed into each other, so courage empowers you to take action, which is the starting point for growth.

The Four Step Value System holds The Secret Sauce, which outlines The Sustainable Self-Confidence Framework. This will help you embark on an extraordinary journey of self-discovery, unshakeable confidence and limitless success.

The Academy Training Vault
60+ MinI-Courses & MasterClasses

Meet JJ

The Founder & Coach

I'm in the business of helping people to thrive. If that's what you want, then you're in the right place.

Certified Life & Confidence Coach

Certified Career Development Coach

Business Revenue Consultant & Mentor

CEO, Consultant & Founder

So, Who Am I?

Hi, I’m JJ, Founder of The Confidence Queens Academy, and Creator of The Sustainable Self-Confidence Framework. I’m an International Certified and Accredited Life, Confidence & Career Coach and Business Revenue Consultant.

At the age of 35 I was in a place where I had gone through enough trauma, pain, disappointment and burnout, to last two lifetimes.

After going through emotional and physical abuse, and working so many hours I burnt out and was trapped in an impossible, violent and volatile situation. I went to a very dark place.I reached a point where I felt I had nothing to live for. Nothing big enough to keep me alive.

I was isolated and hurt but then, I came to a realisation that sparked a series of self-coaching and reflective questions that saved my life.

It started when I asked myself the question… Why doesn’t anyone choose me, or love me for who I am? It cut me to my core. But that led me to ask myself, “Why should anyone choose me when I’ve never even chosen myself?”

I made a decision that day to choose myself, everyday, and always.

This led me to a place in my life where I was able to totally transform my life with some very simple but powerful steps and mindset shifts which later led me to my purpose. Then, I started THRIVING!

And here I am today having worked with many women who have successfully transformed their lives, moving from a place of surviving, to a place of THRIVING, using the frameworks, tools and techniques that I have created as well as those I have learned through my certified and accredited multi-disciplinary coach training. The decision to choose yourself can feel daunting; you might even feel guilty at first, but when you have a full understanding of what it means to truly choose yourself, know that you don’t have to do it alone. I’m right here. One thing I know for sure is if you want to increase your time, your finances and your impact, then choosing yourself is essential. The CQ Academy will be with you each step!

Go For Gold!

And grab extra bonuses!

A MasterClass and Powerhour+ Call to help identify and reframe your beliefs & a 1:1 Feel The Fear PowerHour+ Call to help you identify your fears. Both will rapidly kickstart your journey in The Academy!

Ever realise you've been sabotaging your own success?
Ever asked yourself, why do I do that?

Understanding how your beliefs are formed is vital for you to be able to breakdown why you do, what you do.

When you sign up for the Annual Gold Level, you will get this Beliefs MasterClass. A pivotal Interactive MasterClass to help you understand yourself on a deeper level with action steps on how to bust your limiting beliefs and end the self-sabotaging behaviours that are blocking you from your success.

With a 1:1 PowerHour+ Session to help you identify and overcome the limiting beliefs that are holding you back or keeping your stuck, with an action plan to help you.

What fear is holding you back?
Fear of failing? Judgement? Rejection?
To make it to stop, you need to uncover the root cause!

My signature Feel the fear programme is responsible for women transforming their lives. Changing their careers, from accountants to singer & songwriter, travelling solo, becoming consultants, increasing their fees and negotiating pay increases. Even, going live on social media to help them show up for their business.

Your Gold level membership unlocks a Feel the fear and do it anyway PowerHour+ Session to help you identify which of the level 3 fears are showing up with coping strategies, an action plan and Voxer Accountability Support to help you navigate the fear and be able to take action!

Join The Waitlist Sister!

What Do The Members Say...

Since joining I've enjoyed each session, I really like training platform and all of it's content and love the community as well. It's so welcoming and every day there is something to learn and enrich our knowledge. I have come to love this platform, and JJ is a fantastic coach and mentor. She has both the hard and the soft side to push you to be that queen. I've learnt a lot and still looking forward to continuing my journey with JJ and the academy. She is patient and understanding and brings out the best in you. I appreciate her so much for the energy she spreads to us each day, she is just awesome in her capacity.

The training I’ve received from JJ has been so uplifting, encouraging, and an essential asset to my current success in getting my dream job. JJ, takes time to answer my questions thoroughly, with consideration, and from a level that makes sense to me! Though her knowledge is vast, and her accolades, and accomplishments are of high standards; she has never once made me feel less than. She respects me for who I am as and supports my growth! She has a kind and gentle heart and is so encouraging and empowering that my own confidence and self worth grows steadily from her talks and courses. So much so that I'm hoping to take her 1:1 programme, so that I can help other women empower themselves. She’s so approachable, professional and such a joy to work with and I look forward to many more years of having her as my mentor.

I absolutely love the training platform and I can honestly say that JJ's motivational skills and coaching are awesome. JJ does encouragement and inspirational videos and emails every day which is fantastic. The training really has been great, it really makes you think and want to put things into action. The workbooks are awesome and such a great aid. JJ is always accessible and has time for all of us.

I’ve been lucky enough to not only benefit from the CQA platform, but also from 1:1 coaching with JJ. She’s an absolutely fantastic coach, incredibly thoughtful, insightful, and encouraging. The trainings she posts are for me practical and easy to implement, which means that I’ve been able to put into action concepts which have had a very positive impact on my life, including my relationship with my partner. JJ has helped me become a more confident individual, become more attentive to myself, and overcome a fear of expressing myself which was impacting my personal as well as professional life for years. The trainings she offers are constantly updated, and there is so much new material every week to keep me going and progressing. I absolutely love her programme, and her coaching style. I’ve also been able to integrate a community of very supportive and compassionate women through her programme, who I’ve also been able to learn from and be inspired by. Thank you JJ!

Working with JJ has been amazing for me. I found the courage and confidence to go to Uni as a mature student and single parent. With the VIP package, I requested career development coaching which was amazing. I was able to develop the confidence to start a new career and now I have a job I love, which I didn't think was possible. I was hesitant about joining a community at first because I didn't think I could commit the time, but there is zero pressure, everything is at my own pace. JJ really cares about our progress. I love the coaching, it's so relevant and helps me to keep moving forward. I love being part of the academy and the community.

The thing I like most about the CQ Academy, is that it keeps getting better and better. There is content and courses constantly being added, to nurture, challenge, and empower. It is constantly evolving and giving value. I believe the Academy evolves, as JJ evolves, as she is constantly striving for progress and excellence. I am overcome with gratitude when I think of how things have progressed in my life since connecting with JJ. l’ve done many things I would never have dreamed of, such as doing an Instagram live and negotiating a longer contract extension with a pay rise. Each conversation I have with JJ is transformative and gives me insight beyond my imagination. In addition to the direct 1:1 support, it's wonderful being part of a community of like-minded women, seeking to empower themselves and others. It’s a source of upliftment and inspiration whenever I need it.

The CQA Risk Free Guarantee

Everything that is taught in the Confidence Queens Academy has been tried and tested, not only by me but many others. I’ve spent many years researching so you don’t have to. Not only that, but I’m giving you the precise formulas which are responsible for the many successes in my life. This is why I am confident enough to offer a 7-day money-back guarantee. Joining the CQ Academy is risk-free to allow you to live the life you dream of and have the support you need to do it. We’re breaking these barriers, together Queen!

You Got Question? I got Answers
Here are The FAQ's

I'm really introverted or have a generally busy and active lifestyle. How much social interaction do I need to do ?

I love the idea of a community feel, I think it is important for us to support each other, however, being introverted myself, I know how challenging public engagement can be, especially for those with social anxiety. This is a totally inclusive platform, which means, however you prefer to engage, it will work. Some members are looking for a community as a support network whereas others are just keen to benefit from the learning platform and courses and may not attend social activities, either is totally fine. I created this platform to allow people to make use of the trainings as self study. You do not need to interact if this is what you prefer. Whatever is easier for you to do, you can do that. You can interact as much or as little as you need. This is where you can show up and be you, no judgement here!

Do I need to spend a lot of time on Facebook ?

Not at all. This is why we have two modes of communication. If you do not want to use facebook, you can use Discord. It is a platform where you can communicate with us all, even with me, and a Facebook account is not required. The calls will be on zoom and the video will be uploaded as a private video to our training platform. You have options Queen, I believe in choice!

When will the live coaching sessions be?

All sessions will be held on Zoom unless otherwise discussed and agreed in The Academy. They are held twice a month on the second and fourth Wednesday of each month. However, I tend to jump on to the Facebook group and do short videos to share information and also if a member asks a question I might answer or offer help by doing a Facebook or Instagram Live. Now, if you know me or have attended one of my sessions or events, you know, I bring the energy and the humour but I also bring the transformative knowledge. My sessions are lively, fun and a great opportunity to learn. I also learn so much from my members!

How long will I have access to the platform?

This depends, if you have a pay monthly account, your access will be available as long as your membership is active but in the minimum, it will be 6 months as there is a 6 month commitment on pay monthly plans and 12 month commitment on the annual or VIP plans. If you have an annual membership, you will have access for 12 months. As you would expect, once you leave the membership, you lose access to the wealth of knowledge and content on platform.

How much time will I need to put aside for this every day or week?

Well, all of the Queens here have busy lives so the training videos are not too long or comprehensive and the best part is, you can work at your own pace.

There are also bite size trainings which means you can start and complete a training within 20-30 minutes and still have a high level of value. My recommendation would be to visit the platform on a weekly basis and spend at least 20 minutes a week on either learning, checking out the events or benefiting from the weekly blog.

Do you guarantee this will improve my Confidence?

Queen, what I can assure you of is, when you want to change your life, you do what is necessary to do so. This means, showing up for yourself, doing the work, and reconising the habits you need to change, drop and introduce. Taking full advantage of this membership will definitely change your life and by embracing the Four Step Formula and putting each phase into action, yes, your will develop confidence. I’m in the Life Transformation business. You can just ask my clients about that. Queen, you are in safe hands, I fix crowns for a living, not just for fun!

When does the membership start and end?

The aim of this membership is to create sustainable confidence, develop a growth mindset, and experience prosperous prospects. When you feel you have achieved this and no longer require support then the decision is yours. I recommend staying in the membership for a minimum of 12 months to allow yourself adequate time to complete the full 12 monthly themes which make up the Four Step Formula. This is how you fully develop and embed the new habits and learnings into your life to facilitate a sustainable, positive and ongoing impact.

Choose Courage Choose Confidence Choose You!